Privacy Policy

Your privacy is important to us.  To help protect Your privacy and Your Personal Information, HeartMD Institute – Delaware, LLC,, and our affiliated entities (collectively, “HMDI” or “We”) have created this Web Site Privacy Policy to explain our online information collection and use practices in connection with

The terms stated herein are not intended to conflict with HMDI’s Terms of Use and/or other legal notices.  In the event any term stated herein conflicts with the Terms of Use and/or legal notices, the Terms of Use and/or legal notices shall govern.

For the purposes of this Privacy Policy and convenience, the words:

  • User,” “You” and “Your” as used in this Privacy Policy refer to all users of, including, without limitation, anyone that accesses or visits and/or Content.
  • “Content” includes, but is not limited to, text, copy, images, photos, illustrations, software, scripts, sounds, music, videos, interactive features and the like, as well as trademarks, service marks and logos.
  • Personal Information” is information that (i) You voluntarily provide to HMDI and (ii) that personally identifies You. Personal Information includes, but is not limited to, Your name, email or other address, billing and payment information and/or other data that can be used to personally identify or contact You. Your Personal Information may also include information collected by HMDI as a result of Your queries, searches, clickstreams and other Website or mobile application navigation activities.


In order to make as customized as possible to Your needs and interests, We will gather certain information from You.  We will use this information to tailor our services, content and advertising to You.

The following information is collected by HMDI, and defined as follows:

Provided Information:  The Personal Information which You provide to us, including Your name and email address, while using, such as through subscribing to newsletters or other mailing lists, submitting information through our interactive quizzes, entering drawings, or posting comments on the site.

Posting of Comments: To encourage a forum of ideas, we provide users the ability to post comments in response to HMDI content. Although we require that you enter your email address when you post a comment at HMDI, we do not publish your email address. We do publish the first and/or last name that you provide. Please note that any information you provide through a comment – will be considered public information available to other users.  Hence, please be sure not to include any Personal Information you do not wish to be made public in any such postings. Notwithstanding the above, all such postings are governed by our Terms of Use, and HMDI may exercise it’s discretionary right to edit or unpublish any comment at any time.

Web Beacons:  We may use Web Beacons or clear GIFs in our HTML-based emails from HMDI in order to determine whether or not the emails have been read.

Cookies Information:  We may opt to send one or more cookies to Your computer that uniquely identifies Your browser while You are on in order to better customize Your experience on  A “cookie” is a small line of text that is stored with Your Web browser for record-keeping purposes and to help us provide better service to You. You can delete cookies from Your computer by following the directions found in Your Web browser help file.  If You opt to refuse all cookies on Your computer You may not be able to access certain areas of or take advantage of certain functions available on

Log File Information:  Whenever You visit, our Web servers may automatically record certain information from the Web server from which You are using, including the IP address, the type of browser which You are utilizing, the pages viewed from the Web browser and other usage details available from Your server. This information will allow us to assist in the analysis and correction of technical problems and to better protect the equipment of our users and ourselves.

Links: may include includes links to other Websites, such as banner ads and other advertising tools.  These Websites and other advertisers may place and access their cookies on Your computer. Any such actions or use of cookies by any other entity other than HMDI, is subject to such third-parties’ privacy policies and not the privacy policy of HMDI. may also provide links to other Web sites via banner, pop-up or other forms of ads.  If the link directs You to a third-party Web site, such Web sites are not bound by this policy or any of the other policies of HMDI. Accordingly, We are not responsible for the content or actions of such third-party Web sites. If You have any questions or concerns regarding any Web site You visit, You should review the privacy policy and/or terms of conditions of before utilizing any of the tools or features presented on

Digital Rights Management Systems:  Applications You use or download from our site may contain digital rights management systems (“DRMS”) from HMDI or third parties.  DRMS provide a means of communication between Your software and the third parties and allows third parties to embed certain security features into the software.  DRMS are often used to prevent the distribution of or access to software in the event of unauthorized use.  These DRMS are subject to their own license agreements.  By Your use of this Web Site, You agree that HMDI shall not be responsible for any loss or damage of any sort relating to the use of the DRMS or Your dealings with such third parties.


We will not share Your Personal Information with third parties other than HMDI affiliates (other Dr. Sinatra brands, like Vervana, which is inclusive of Ageless Paws), or those parties that are contracted by HMDI to provided services for us,  which have agreed to be bound by our Privacy Policy or have a different policy to protect Your Personal Information.

If You opt to provide us with Your Personal Information by posting a comment, signing up to receive email communications, entering your email to download a PDF or otherwise receive information or enter a drawing, these actions will be considered opting-in to sharing Your Personal Information. At any time You may opt out of this.  Please see below in order to learn more about our Opt-Out Plan.

Even if You have not opted to provide us with Your Personal Information, We may use third parties to obtain Your Personal Information to provide services or products to You on our behalf, such as taking and processing orders for products or services.  HMDI shall be free to distribute or use Non-Personal Information, such as Your age, Web Site usage patterns, education level or household income, from time to time.  We will not share that information in a manner that identifies You as an individual with any other entity, unless You have provided Your previous consent to such disclosure.

Notwithstanding anything else to the contrary, HMDI is free to disclose Your Personal Information if it is required to do so by law or if We have a good faith belief that disclosure is necessary to (1) comply with the law or with legal process served on us; (2) protect and defend our rights or property; or (3) act in an emergency to protect someone’s safety.


HMDI takes reasonable and appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of its data, including Personal Information stored or maintained on its servers and other systems. These measures include internal reviews of HMDI’s data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to servers and systems where HMDI stores personal data.


HMDI processes Personal Information only for the purposes for which it was collected and in accordance with this Privacy Policy. HMDI though, must depend on You and other users to provide, accurate, complete and current Personal Information and to update or correct their Personal Information whenever necessary. HMDI does not and cannot monitor or pre-screen the Personal Information that You provide for accuracy and completeness but takes reasonable steps to ensure that We accurately process and maintain the Personal Information that You provide.


After You post a comment, sign up to receive email communications, enter your email to download a PDF or otherwise receive information HMDI, or enter a drawing, and “opt in” to providing Your Personal Information, You may at any time unsubscribe from  In order to “opt out,” please send your request to do so via email to Please note that there might be a delay between when You submit Your email to opt-out and when it is processed. We appreciate Your patience during this period.  We maintain archives of our Web logs, database, and other systems and information for legal, disaster recovery and other purposes.  If You request that We delete Your information from our active database, please understand that it is possible some of Your information may remain archived after We delete the information from its active database.

If you wish solely to opt out of email communications, please click on the “unsubscribe” link, which may be found at the bottom of all email communications from HMDI.


HMDI does not knowingly collect or maintain the personally identifiable information of children under the age of thirteen. is not directed to children under the age of thirteen, and some site Content may not be appropriate for children. If You are under the age of thirteen, We ask that You do not use or view  If HMDI learns that it has collected information from someone under the age of thirteen, then HMDI will take all steps necessary to delete such Personal Information.  If You believe that Your child has provided his or her information to us, please send us an email to the address below so that We may delete such information.

INTERNATIONAL USERS: is hosted in the United States and is intended for and directed to users in the United States.  If You are a User accessing from any country other than the United States, please be advised that Your country’s laws or regulations governing personal data collection, use, and disclosure, may differ from United States laws.  If You opt to continue to use, any such continued use shall be governed by U.S. law, this Privacy Policy and’s Terms of Use. Furthermore, You hereby consent that during Your use You may be transferring Your Personal Information to the United States and You consent to that transfer.


If HMDI is acquired by or merged with another entity, HMID shall have the right to transfer or assign the information We have collected from You in connection with such corporate transaction. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, We may not be able to control how Your Personal Information is treated, transferred, or used and assume no liability for any such improper distribution or use.


From time to time, HMDI may revise this Privacy Policy.  Please visit this section of often in order to make sure that You are aware of the terms of the most recent version of the Privacy Policy. Your continued use of constitutes Your agreement to this Privacy Policy and any future revisions of the Privacy Policy.


Please direct any questions or concerns regarding this Privacy Policy, a request for Opt-Out or HMDI’s treatment of Personal Information by contacting HMDI at the address below. When HMDI receives formal written/email complaints at this address, its policy is to contact the complaining user regarding his or her concerns. HMDI will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of Personal Information that cannot be resolved between an individual and HMDI.

HMDI can be reached at:

ATTN: Legal Department

HeartMD Institute – Delaware, LLC

257 East Center Street

Manchester, CT 06040



California Civil Code Section 1798.83 allows users who are California residents to request certain information about the disclosure of their Personal Information to third parties for direct marketing purposes. To make such a request, please contact us.


HMDI adheres to the United States of America safe harbor privacy principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access and Enforcement. For more information about the Safe Harbor framework, please visit the U.S. Department of Commerce’s website or


If any provision of this Privacy Policy is found to be illegal, void, or unenforceable, that provision will be deemed severed from the balance of the agreement and will not affect the validity and enforceability of the remaining provisions, which will continue in full force and effect.